Why Companies Should Invest In a Mobile-Friendly Website

Iris Hunter

Today, many individuals are not using their computers to browse the Internet simply because they are using their smartphone instead.

According to comScore’s latest report on the U.S. smartphone market, 133.7 million people owned smartphones as of February 2013. This statistic is important, especially to business owners, because this means their customers may be using their phone to shop online rather than using their PC.

Nvate Mobile-Friendly Website DudaMobile competitive advantage business websites reaching customers effective website

If a website is not mobile friendly, then customers may become frustrated and browse similar sites to possibly purchase desired items. Companies should consider investing in a mobile-friendly website so this does not happen to them.

Business owners can ensure their website is ready for mobile devices by enlisting the help of companies that create mobile-optimized websites. One such company is DudaMobile.

Why Are Companies Investing in Mobile-Friendly Websites?

Founded in April 2009 by Amir Glatt and Itai Sadan, DudaMobile was founded in order to give small businesses the opportunity to offer a mobile-optimized website since during a particular time it was highly likely for small businesses to lack the resources and/or the technical knowledge to offer a mobile-friendly website.

Many companies have made the decision to offer a mobile-friendly website to their potential customers because it is easier for readers to view the content on the site, individuals can quickly access the website and it keeps the company competitive with other businesses that also have a mobile-friendly website.

It is important for a company to have a well-designed, mobile-friendly website because nearly 2 in 3 users are unlikely to return to a mobile site where they had trouble and 40 percent said they’d visit a competitor’s mobile site instead, according to Compuware in 2010. In addition, users expect their mobile experience to be as good as their desktop experience.

Choosing a Company to Create Your Mobile-Friendly Website

Chris Brubaker, vice president of DudaMobile, believes that having a mobile-friendly website is important for a business owner. He feels that having a mobile-friendly site makes customers and potential customers happier by removing frustration and making the company easier to do business with.

“17.4 percent of Internet traffic happens on mobile devices,” Brubaker said. “According to Google, 72 percent of users say it is important to have a mobile-friendly website. A mobile website makes a user 67 percent more likely to buy a product or service and a mobile-unfriendly website makes a user 61 percent less likely to return to the site on a mobile device. Basically, users are using mobile devices and they expect a great experience.”

DudaMobile has become a well-known, mobile-site platform industry leader and has made its mark on the nation. As of today, the company has created over 5 million mobile-friendly websites, according to Brubaker.

In order to stay competitive, businesses have to constantly update the strategies that helped lead the business to success. One strategy that is commonly used is having features that set you apart from companies within the same industry. DudaMobile is successful because of the features they offer.

“Our import tool allows a business to create a site very quickly, usually in under a minute, because we import their desktop site and quickly format it for mobile use,” Brubaker said. “This is a much better experience than creating a site from scratch and having to type all of your content again and upload pictures.”

Nvate Mobile-Friendly Website DudaMobile competitive advantage business websites reaching customers effective website

Credit: ContentEqualsMoney.com

He went on to say, “Our sites are focused on getting users to call you or visit your store. We make click-to-call and click-to-map [directions] very easy and prominent for users. We continually monitor your original site for changes so you don’t have to maintain and update two separate sites.”

Dudamobile offers its customers a variety of features, including click-to-call, one-click conversion, advanced site editor, WordPress integration and social media. According to the company’s website, if you choose Dudamobile to create your mobile-friendly website information from your desktop website, Facebook and other social media pages will be collected and whenever changes are made to your desktop website your mobile website will update automatically.

Dudamobile also offers two types of plans that will fit the needs of various types of businesses. “Both our free and premium sites are tailored toward small business owners,” Brubaker said. “The premium sites offer premium widgets that are focused on conversion. Click-to-call, click-to-map, OpenTable reservations for restaurants and other features are reserved for premium accounts. You also need a premium account to use a custom domain.”

In addition, DudaMobile offers individuals the opportunity to partner with the company.

“Duda has an incredible flexible partner program which allows companies of all sizes, from GoDaddy to a small agency, to harness the power of our award-winning technology,” Alan Keller, chief revenue officer for DudaMobile, said. “Depending upon the use case, a Duda partner can do everything from embedding our platform directly in theirs with full control of the branding and user experience via our API, and on the other end of the spectrum simply use the tool as a service for small businesses.

“We provide full support of our platform and offer training on the partner products, sample code for the API, [and so on.] All partners get priority support and wholesale pricing on our subscription fees,” he added.

If you would rather have an expert build your website Dudamobile offers this service. For a flat rate, businesses can hire an expert to create a site with a package that includes features, including up to 10 customized pages and two design revisions Tracking mobile traffic and site visitors is included in the package, as is unlimited technical support and bandwidth.

If a company does not have an existing website, an expert from Dudamobile can still build a mobile site that is suited for their company. The amount of time that it takes to design a mobile website is between one and two weeks, but this depends on the amount of design work required.

According to DudaMobile’s website, 58 percent of smartphone users search for local businesses or services every week and 70 percent of people that search for a local business on their mobile phone will take action that day. These statistics prove that it may be beneficial for businesses to take advantage of mobile-website advertising.

Deciding to invest in a mobile-friendly website isn’t really a hard decision to make, especially if companies take into account accessibility and the potential to reach a larger audience.

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