Connect With Nvate:
Business Archive
-
Crowd Gaming Lets You Control the Big Screen
Posted on November 30, 2012 | No CommentsBy Jen Heller Meservey If you’ve been to the movies recently, you may have noticed some ads asking you to wave your arms to control something on the screen. You may have thought it was a joke, that there’s no way a movie screen can detect whether or not you’re waving your arms, let alone in which direction you wave them. Believe it or not, this technology is real. It’s called crowd gaming, and it uses motion sensors to allow audiences to work together and control a simple game on... -
Video Game Advertising: From the Sidelines and into the Action
Posted on November 28, 2012 | 1 CommentBy Bobby Miller Over the years, the nature of video game advertising has changed a lot. Back during the days of the NES—1985 or so—very few advertisements appeared in games. There were so few pixels to work with on the screen that placing ads anywhere would be awfully difficult without taking your attention away from the action. Besides, video games were a niche market anyway. A decade later, in-game advertisements became more common since they can reach a wider audience. They were quite common in arcade racing games. For example,... -
Crowdfunding Pick of the Week: Organization Reclaims Building Materials to Create Sustainable Products
Posted on November 26, 2012 | No Commentsby Linzy Novotny The Rebuilding Exchange, a Chicago, Ill., based organization, is not only devoted to providing jobs to locals, but to employing sustainability practices. Out of the organization’s job training program, RX Made was born. Founded in 2011, RX Made “evolved out of what was originally a job training program to create skilled workers in the growing field of building deconstruction and materials reuse,” according to the RX Made project’s Kickstarter page. “The trainees in the program were taught basic carpentry skills, and learned to create furniture from reclaimed... -
Nvate Commentary: Is Amazon.com a Vicious Predator in the Business World?
Posted on November 12, 2012 | No CommentsBy Bobby Miller “Amazon.com seeks to be Earth’s most customer-centric company,” according to the Alexa website. And it sure looks like Amazon is doing a good job at pursuing this goal. Alexa, a site that provides information on websites, reveals that Amazon is the fifth most visited website in the United States, trailing behind only Google, Facebook, YouTube and Yahoo. In the second quarter of 2012, it sold nearly $13 billion worth of items, according to Businessweek. Not to mention, Amazon’s Kindle is considered the chief e-book reader. Why so... -
Krispy Kreme: 75 Years Strong and Catering to Palates Across the Globe
Posted on November 9, 2012 | No CommentsBy Kayla Jackson In 1933, Vernon Rudolph bought the recipe for the original Krispy Kreme glazed doughnuts from a French baker in New Orleans, according to the Krispy Kreme website. He first began selling the doughnuts to customers off of the street on July, 13, 1937, in Winston-Salem, N.C. And a little over 75 years later, the doughnut giant is still going strong. As part of the chain’s birthday celebration, you can try three of their newest birthday flavors which include white iced, strawberry iced and chocolate iced doughnuts. On... -
Kickstarter: Say Goodbye to the Starving Artist
Posted on November 2, 2012 | No CommentsBy Jen Heller Meservey Since the beginning of time, creative people have been born with a desperate need to express themselves. Whether they write, sing, paint, sculpt, dance, invent, film, or photograph, they will always need funds to back their creative projects and turn their ideas into reality. Two years ago, a new website emerged with a goal to make the “starving artist” a thing of the past by connecting creative people with an online community eager to provide the cash to bring their projects to life. What is Kickstarter?... -
Nvate Commentary: The Commercialization of Hip-Hop
Posted on November 1, 2012 | No CommentsBy Sekinah Brodie When the genre of hip-hop began in the 1980s, it started as an urban, rebellious culture that contained four organic elements—B-boying, DJing, MCing and graffiti. Since then, the genre has expanded through suburbs, nationally, and eventually, worldwide. Hip-hop and the culture that it embodies has surpassed the heights that many of the originators had expected. It wasn’t until 1986 when Run-D.M.C. signed a $1.5 million endorsement deal with Adidas, which paralleled with their hit song “My Adidas,” that they were the first hip-hop act to sign a... -
Guest Speaker Bo Burlingham Editor At Large for Inc. Magazine
Posted on October 24, 2012 | No CommentsTo all our friends in the middle Tennessee area, Inc Magazine’s editor-at-large Bo Burlingham will be speaking on the campus of MTSU at 7 a.m. on Thursday, Oct. 25. Attendance is open to anyone and includes free coffee and breakfast. -
Are YouTube Ads Annoying? How to Create Entertaining Ads
Posted on October 23, 2012 | No Commentsby Janet Martin Ever since YouTube decided to sign on with Vevo—a music content and music video website— users of the site haven’t shied from expressing their thoughts on the partnership. Now, along with all of the other opinions expressed in the comments section, people complain about everything Vevo has brought to YouTube with the biggest problem being the incorporation of advertisements. Countless comments are dedicated to the annoyance and irritation viewers feel as soon as an ad pops up on their screen. Even with that said, not all ads... -
Readers and Writers Rejoice: Publish E-books and Read Free E-books with Amazon
Posted on October 22, 2012 | No CommentsBy Miranda Moore additional reporting by Linzy Novotny Now that Amazon is offering its free publication services, it’s becoming easier for unknown authors to get their names out there by publishing their books via the Kindle. The service—Kindle Direct Publishing—is fast and easy. All you have to do is upload the content, enter sales, copy and pricing information, and you can be published in minutes. There are three publishing options to choose from: Do it Yourself, Print & Digital or you can use a conversion service. Let’s say you are...