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Guest Speaker Bo Burlingham Editor At Large for Inc. Magazine
Posted on October 24, 2012 | No CommentsTo all our friends in the middle Tennessee area, Inc Magazine’s editor-at-large Bo Burlingham will be speaking on the campus of MTSU at 7 a.m. on Thursday, Oct. 25. Attendance is open to anyone and includes free coffee and breakfast. -
Indiegogo and Kickstarter: Fund Your Startup—or Vacation—with Crowdfunding Sites
Posted on October 15, 2012 | No CommentsBy Caitlin Vadawater In June 2012, crowdfunding site Indiegogo was thrust into the national spotlight because of the growing—and age old—problem of bullying in the United States. The explosive media focus on both Karen Klein—a Greece, N.Y. bus monitor who was harassed and bullied by a group of middle school boys—and the campaign to raise a vacation fund for the 68-year-old prompted an increased interest in the crowdfunding site. According to the Los Angeles Times, the Indiegogo crowdfunding site launched in 2008 as a way to promote and gain funds... -
The Rise of Internet Personalities: An Interview with Mike Falzone
Posted on October 3, 2012 | No Commentsby Laura Kemmerer With the rise of the Internet, there are very few occupations that have gone unchanged. Self-publishing has become a viable alternative to traditional publishing for writers, and musicians are able to promote themselves on platforms like YouTube. Not everyone makes it into the ranks of the well-known, but every once in a while, there’s a success story. Enter Mike Falzone. Known for his frank, funny comedy and music, Falzone has an unusual perspective that musicians of the last 30 years didn’t—he has been able to promote his... -
Greenwashing: Are your Eco-Friendly Products Really Green?
Posted on September 14, 2012 | No CommentsBy Janet Martin When starting a new company, there are many things an entrepreneur needs to consider. Aside from the obvious—product, location and distribution to name a few—companies must also consider the type of image they hope to portray. According to the Small Business Notes website, “a company image is the combination of the thoughts, feelings, beliefs, opinions and visions people have about you, your products and services, or your company.” Generating and maintaining a certain image is by no means a bad idea because it helps maintain a constant... -
Asteroid Mining Company Plans to Mine for Metals and Help with Deep Space Travel
Posted on September 10, 2012 | 3 CommentsBy Bobby Miller On April 24, a little company called Planetary Resources unveiled a big plan that, if successful, can profoundly affect the world’s economy, solve water shortage issues and make travel into deep space possible. It plans to mine near-Earth asteroids for their platinum, iron, nickel and sulfur, possibly adding trillions of U.S. dollars to the world’s gross domestic product. Formerly known as Arkyd Astronautics, Planetary Resources’ two key players are Eric C. Anderson, who formerly managed a NASA mission to Mars, and Peter Diamandis, the man behind X... -
Can Smaller Stores and Vending Machines Save Businesses from Over-Saturation?
Posted on September 7, 2012 | No CommentsBy Janet Martin In 2009, when I graduated from high school and left to go to college, my hometown of Hemet, Calif., had a Starbucks wherever you looked. There was one in the mall, two locations downtown, and one within walking distance of every high school. When I came back a few years later, almost every Starbucks had shut down. They could not keep business going and had to choose between going out gracefully or slowly decaying. It’s unfortunate to think of my hometown as falling apart, especially when I... -
Tumblr and Pinterest: How the “Other” Social Networks Can Boost Your Business
Posted on September 5, 2012 | No CommentsBy Jen Heller Meservey In the last few years, Facebook and Twitter have emerged as social network juggernauts, taking over the Internet and connecting people with distant relatives, old friends and like-minded strangers. By now, your business probably already has a Facebook and a Twitter account, and if it doesn’t, it should. However, two scrappy little social networking sites have recently appeared, putting a fresh spin on sharing and networking online, and many small businesses are wondering if using Tumblr and Pinterest will help boost their profits. With both of... -
Innovative Buildings: Ally Center’s Green Office Building is Doing More to Reduce Their Carbon Footprint
Posted on September 5, 2012 | No CommentsBy Travis P. Dickerson with additional reporting by Linzy Novotny The energy used by buildings accounted for 38.9 percent of the total amount of U.S. energy consumed in 2005, according to a report released by the U.S. Environmental Protection Agency. Buildings included office buildings, accounting for 46.3 percent of the total, and residential buildings, making up the rest at 53.7 percent. With these figures in mind, improving the efficiency of office buildings will have a major impact on energy savings and greenhouse gas emissions over time. LEED and Energy Star... -
Global Branding: Starbucks Stores Abroad Tailored to Local Tastes
Posted on August 14, 2012 | No CommentsBy Kimberly Suchy On March 6, Starbucks announced the grand opening of “The Bank,” the company’s first concept store in Europe. Located in the vast vault of Amsterdam’s historic Amsterdamsche Bank, the store spans 4,500 square feet and mimics a grand theatre space where local patrons take center stage. Wide-open spaces, Dutch oak wood tables and benches, and kitschy, local design touches create a warm environment where people can interact with their community and gain a more visceral connection with the Starbucks brand. Multi-level seating areas welcome poetry readings, music... -
Second Life: How Companies are Using the Popular Virtual World to Conduct Meetings
Posted on August 13, 2012 | 5 CommentsBy Janet Martin Ernest Cline recently wrote a novel called “Ready Player One.” Among many other things, the world within this novel is slowly falling apart due to the nation’s obsession with the virtual world known as OASIS. Rather than go to work, go on dates or really exist at all in the physical world, the characters prefer leading their avatars through this extensive virtual world, thereby allowing the world to fall into decay. Virtual worlds, where people interact and essentially live their lives, are part of people’s everyday lives...