business Archive

Where Does Innovation Come From?

  Article by Bobby Miller | 2,843 words At some point, every parent can count on hearing the dreaded question, “Where do babies come from?”  It’s only natural for children to wonder how something so amazingly complex as a human being came into being in the first place.  They know something special must have happened [&hellip

Read More…

Is Crowdfunding the Future of the Music Industry?

  Article by Daniel Perretta | 904 words I am sure that all of us have drifted off, thinking about new ideas, projects, and inventions, only to be struck with the quick gut-check of reality.  “How would I even fund something like this?” In recent years, that question has been answered with crowdfunding.  If someone [&hellip

Read More…

Expansion in the Face of Aggression: Uber now Offers Grocery Delivery

  Article by Alison K. Lanier | 826 words Uber is apparently undaunted by aggression it has faced from taxi companies over the last year. The ride-share service announced they will be expanding into a grocery delivery service, with a Washington, D.C., pilot program. An Open, Friendly Premise Uber emerged over the last months as [&hellip

Read More…

From Peddling Fantasies to Marketing Realism: The Truth in Advertising Bill

  Article by Jane Stringham | 669 words Last March, the Truth in Advertising bill was introduced to Congress.  The bill asks that the Federal Trade Commission submit a strategy to reduce the use of unrealistically altered bodies and faces in advertising and the promotion of commercial products, according to the Library of Congress.  Seth [&hellip

Read More…

Power to the Viewers: Tip Jar and the Changing Economics of YouTube

  Article by Alison K. Lanier | 829 words Professional YouTubers can make a handy profit on their given YouTube channels of cooking shows, exercise videos, or tirades. Video game players, comedians, musicians, authors, and gym instructors all cultivate a following of ad-clicking viewers. YouTube announced at VidCon this year that viewers will soon be [&hellip

Read More…

Social Media Trendsetters: 5 Companies to Watch

As 73 percent of online adults actively engage with social media, advertisers see these platforms as rife with the opportunity to reach a mass amount of their buyers. And, since the most popular social media websites are free to use, savvy businesses are wise to create a strategic plan around producing content for each one. [&hellip

Read More…

Guest Speaker Bo Burlingham Editor At Large for Inc. Magazine

  To all our friends in the middle Tennessee area, Inc Magazine’s editor-at-large Bo Burlingham will be speaking on the campus of MTSU at 7 a.m. on Thursday, Oct. 25. Attendance is open to anyone and includes free coffee and breakfast

Read More…

Indiegogo and Kickstarter: Fund Your Startup—or Vacation—with Crowdfunding Sites

By Caitlin Vadawater In June 2012, crowdfunding site Indiegogo was thrust into the national spotlight because of the growing—and age old—problem of bullying in the United States. The explosive media focus on both Karen Klein—a Greece, N.Y. bus monitor who was harassed and bullied by a group of middle school boys—and the campaign to raise [&hellip

Read More…

The Rise of Internet Personalities: An Interview with Mike Falzone

by Laura Kemmerer With the rise of the Internet, there are very few occupations that have gone unchanged. Self-publishing has become a viable alternative to traditional publishing for writers, and musicians are able to promote themselves on platforms like YouTube. Not everyone makes it into the ranks of the well-known, but every once in a [&hellip

Read More…

Greenwashing: Are your Eco-Friendly Products Really Green?

By Janet Martin When starting a new company, there are many things an entrepreneur needs to consider. Aside from the obvious—product, location and distribution to name a few—companies must also consider the type of image they hope to portray. According to the Small Business Notes website, “a company image is the combination of the thoughts, [&hellip

Read More…