business Archive

Power to the Viewers: Tip Jar and the Changing Economics of YouTube

  Article by Alison K. Lanier | 829 words Professional YouTubers can make a handy profit on their given YouTube channels of cooking shows, exercise videos, or tirades. Video game players, comedians, musicians, authors, and gym instructors all cultivate a following of ad-clicking viewers. YouTube announced at VidCon this year that viewers will soon be [&hellip

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Social Media Trendsetters: 5 Companies to Watch

As 73 percent of online adults actively engage with social media, advertisers see these platforms as rife with the opportunity to reach a mass amount of their buyers. And, since the most popular social media websites are free to use, savvy businesses are wise to create a strategic plan around producing content for each one. [&hellip

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Guest Speaker Bo Burlingham Editor At Large for Inc. Magazine

  To all our friends in the middle Tennessee area, Inc Magazine’s editor-at-large Bo Burlingham will be speaking on the campus of MTSU at 7 a.m. on Thursday, Oct. 25. Attendance is open to anyone and includes free coffee and breakfast

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Indiegogo and Kickstarter: Fund Your Startup—or Vacation—with Crowdfunding Sites

By Caitlin Vadawater In June 2012, crowdfunding site Indiegogo was thrust into the national spotlight because of the growing—and age old—problem of bullying in the United States. The explosive media focus on both Karen Klein—a Greece, N.Y. bus monitor who was harassed and bullied by a group of middle school boys—and the campaign to raise [&hellip

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The Rise of Internet Personalities: An Interview with Mike Falzone

by Laura Kemmerer With the rise of the Internet, there are very few occupations that have gone unchanged. Self-publishing has become a viable alternative to traditional publishing for writers, and musicians are able to promote themselves on platforms like YouTube. Not everyone makes it into the ranks of the well-known, but every once in a [&hellip

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Greenwashing: Are your Eco-Friendly Products Really Green?

By Janet Martin When starting a new company, there are many things an entrepreneur needs to consider. Aside from the obvious—product, location and distribution to name a few—companies must also consider the type of image they hope to portray. According to the Small Business Notes website, “a company image is the combination of the thoughts, [&hellip

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Asteroid Mining Company Plans to Mine for Metals and Help with Deep Space Travel

By Bobby Miller On April 24, a little company called Planetary Resources unveiled a big plan that, if successful, can profoundly affect the world’s economy, solve water shortage issues and make travel into deep space possible. It plans to mine near-Earth asteroids for their platinum, iron, nickel and sulfur, possibly adding trillions of U.S. dollars [&hellip

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Can Smaller Stores and Vending Machines Save Businesses from Over-Saturation?

By Janet Martin In 2009, when I graduated from high school and left to go to college, my hometown of Hemet, Calif., had a Starbucks wherever you looked. There was one in the mall, two locations downtown, and one within walking distance of every high school. When I came back a few years later, almost [&hellip

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Tumblr and Pinterest: How the “Other” Social Networks Can Boost Your Business

By Jen Heller Meservey In the last few years, Facebook and Twitter have emerged as social network juggernauts, taking over the Internet and connecting people with distant relatives, old friends and like-minded strangers. By now, your business probably already has a Facebook and a Twitter account, and if it doesn’t, it should. However, two scrappy [&hellip

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Innovative Buildings: Ally Center’s Green Office Building is Doing More to Reduce Their Carbon Footprint

By Travis P. Dickerson with additional reporting by Linzy Novotny The energy used by buildings accounted for 38.9 percent of the total amount of U.S. energy consumed in 2005, according to a report released by the U.S. Environmental Protection Agency. Buildings included office buildings, accounting for 46.3 percent of the total, and residential buildings, making [&hellip

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