business Archive

Guest Speaker Bo Burlingham Editor At Large for Inc. Magazine

  To all our friends in the middle Tennessee area, Inc Magazine’s editor-at-large Bo Burlingham will be speaking on the campus of MTSU at 7 a.m. on Thursday, Oct. 25. Attendance is open to anyone and includes free coffee and breakfast

Read More…

Indiegogo and Kickstarter: Fund Your Startup—or Vacation—with Crowdfunding Sites

By Caitlin Vadawater In June 2012, crowdfunding site Indiegogo was thrust into the national spotlight because of the growing—and age old—problem of bullying in the United States. The explosive media focus on both Karen Klein—a Greece, N.Y. bus monitor who was harassed and bullied by a group of middle school boys—and the campaign to raise [&hellip

Read More…

The Rise of Internet Personalities: An Interview with Mike Falzone

by Laura Kemmerer With the rise of the Internet, there are very few occupations that have gone unchanged. Self-publishing has become a viable alternative to traditional publishing for writers, and musicians are able to promote themselves on platforms like YouTube. Not everyone makes it into the ranks of the well-known, but every once in a [&hellip

Read More…

Greenwashing: Are your Eco-Friendly Products Really Green?

By Janet Martin When starting a new company, there are many things an entrepreneur needs to consider. Aside from the obvious—product, location and distribution to name a few—companies must also consider the type of image they hope to portray. According to the Small Business Notes website, “a company image is the combination of the thoughts, [&hellip

Read More…

Asteroid Mining Company Plans to Mine for Metals and Help with Deep Space Travel

By Bobby Miller On April 24, a little company called Planetary Resources unveiled a big plan that, if successful, can profoundly affect the world’s economy, solve water shortage issues and make travel into deep space possible. It plans to mine near-Earth asteroids for their platinum, iron, nickel and sulfur, possibly adding trillions of U.S. dollars [&hellip

Read More…

Can Smaller Stores and Vending Machines Save Businesses from Over-Saturation?

By Janet Martin In 2009, when I graduated from high school and left to go to college, my hometown of Hemet, Calif., had a Starbucks wherever you looked. There was one in the mall, two locations downtown, and one within walking distance of every high school. When I came back a few years later, almost [&hellip

Read More…

Tumblr and Pinterest: How the “Other” Social Networks Can Boost Your Business

By Jen Heller Meservey In the last few years, Facebook and Twitter have emerged as social network juggernauts, taking over the Internet and connecting people with distant relatives, old friends and like-minded strangers. By now, your business probably already has a Facebook and a Twitter account, and if it doesn’t, it should. However, two scrappy [&hellip

Read More…

Innovative Buildings: Ally Center’s Green Office Building is Doing More to Reduce Their Carbon Footprint

By Travis P. Dickerson with additional reporting by Linzy Novotny The energy used by buildings accounted for 38.9 percent of the total amount of U.S. energy consumed in 2005, according to a report released by the U.S. Environmental Protection Agency. Buildings included office buildings, accounting for 46.3 percent of the total, and residential buildings, making [&hellip

Read More…

Global Branding: Starbucks Stores Abroad Tailored to Local Tastes

By Kimberly Suchy On March 6, Starbucks announced the grand opening of “The Bank,” the company’s first concept store in Europe. Located in the vast vault of Amsterdam’s historic Amsterdamsche Bank, the store spans 4,500 square feet and mimics a grand theatre space where local patrons take center stage. Wide-open spaces, Dutch oak wood tables [&hellip

Read More…

Second Life: How IBM and Other Companies Conduct Virtual Meetings

By Janet Martin Second Life, now embraced by IBM and other companies as a business tool, was partly the motivation in Ernest Cline’s recent novel called “Ready Player One.” Among many other things, the world within this novel is slowly falling apart due to the nation’s obsession with the virtual world known as OASIS. Rather [&hellip

Read More…